A new burger is set to rival the Beyond and Impossible burgers. Whether you’re a meat-lover or a vegetarian, this meaty, plant-based burger will fill you up with a familiar taste, but it won’t weight you – or the planet – down. They are not afraid to share the issues that matter to them, even their own relationship, which they put in full view of their children. Additionally, throughout the process, Wagman and his team had the benefit of stars willing to help shape the end product. This website uses cookies to ensure you get the best experience on our website. The Lightlife Burger doesn’t just satisfy, but it’s also better for you and the environment. Bell, who is partnering with Lightlife to promote the company’s plant-based products, released a commercial with husband Dax Shepard that highlights the … But Lightlife is seeking to forge its own path, leaning on its four decades of heritage in the plant-based protein category. Now, compare that to 80 grams of cholesterol and 9.3 grams of saturated fat that’s found in a quarter-pound patty made from traditional beef. The chorus harmonizes of food scarcity, especially healthy foods, while saying its plant-based options like its breakfast links and burgers … To continue reading this article you need to be registered with Campaign. The almost 2-minute ad, titled “A Taste of Honesty,” features Bell and Shepard as a couple and parents of three, who share their parenting approach with viewers, revealing that what works for … Cook burgers for 3-4 minutes a side for medium, and 5 minutes a side for medium well. “They’re just a great, honest company, with a really long history in food,” Shepard said. They’re just really honest people who care deeply about what they feed their kids.”. Lightlife, the company behind Gimme Lean meatless beef and Tofu Pups hot dogs, is launching new vegan burger patties.The product, which resembles beef burgers, is expected to hit U.S. and Canadian retailers in March and April during the company’s rebranding. Register here or sign in below if you already have an account. I finally got my hands on the new Lightlife Vegan burger that's a rival to the Beyond Burger and the Impossible Burger. Of course, this is all in service to honesty, and leads up to dinnertime when Shepard concedes that Brussels sprouts are “honestly, tastes like [bleep].” Lightlife burgers, on the other hand, are tasty. Our all-new lineup of burgers, ground, sausages, and breakfast links and patties is made with simple plant-based ingredients. Harvey’s is rolling out our all-new Plant-Based Burger from coast to coast. Lightlife Foods introduces a new plant-based burger. Please include at least one social/website link containing a recent photo of the actor. She just hung out. While there can be pitfalls in letting talent run with a concept, the couple understood the goal from the start, according to Endeavor Global Marketing CCO Ryan Wagman. It "bleeds" and cooks up … by Michael Heusner. The Lightlife Burger has 20 grams of pea protein, 0 grams of cholesterol, and only 2.5 grams of saturated fat in a quarter-pound patty, compared to 80 grams of cholesterol and 9.3 grams of saturated fat in a quarter-pound patty made from traditional beef. Learn More. In a pan or on a flat top grill, set heat to medium high, for each burger add about one teaspoon of high heat oil (like safflower, canola, or peanut). There are plenty of cute Hollywood couples roaming the entertainment landscape, but Kristen Bell and Dax Shepard make a strong case for the most adorable. Now, compare that to 80 grams of cholesterol and 9.3 grams of saturated fat that’s found in a quarter-pound patty made from traditional beef. ©2009–2020 Maple Leaf Foods. “We pitched them the idea, they ran with it and brought their whole selves to it. The Lightlife Burger has 20 grams of pea protein with 0 grams of cholesterol and only 2.5 grams of saturated fat in a quarter-pound patty. All rights reserved. The new Lightlife Burger contains 20 grams of protein, no cholesterol and 2.5 grams of saturated fatty acids. That was Dax’s idea. Registration is free and only takes a minute. Created with familiar ingredients -- high-quality pea protein, virgin coconut oil and beet powder -- and balanced nutrition, the Lightlife Burger is the hero of the company’s new meat alternative line that is free of GMOs, gluten, soy and artificial flavors. And the sex-talk scene? Lightlife’s approach shakes the status quo and the silently-agreed stand on everyone in this space building the category calmly so everyone gains together. Ingredients You Know and Taste You'll Love. The Lightlife ® Burger has 20 grams of pea protein with 0 grams of cholesterol and only 2.5 grams of saturated fat in a quarter-pound patty, compared to 80 grams of cholesterol and 9.3 grams of saturated fat in a quarter-pound patty made from traditional beef. The likes of Impossible Foods and Beyond Meat have captured the imaginations of consumers through their relationships with Burger King and McDonald’s, respectively. The Lightlife Burger at Harvey’s is a 3.5-ounce patty made with 18 grams of plant-based protein. The new meat alternatives are made from pea protein and are free from GMOs, gluten, soy and artificial flavours. Honesty is the best policy in Lightlife's new campaign. Introducing plant-based Lightlife products in Canada. The Canadian launch follows suit in April. Dax Shepard and Kristen Bell are known as Hollywood's uncomfortably honest power couple. Lightlife TV Spot, 'Modern BBQ Meal' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. © 2020 Adweek - All Rights Reserved, Bracing for the Post-Third Party Cookie World, Outlook 2021: The Year Ahead in Marketing and Media, Instagram: How to Use the Level Tool in Stories, What Joe Biden’s Changes to USPS Leadership May Mean for Marketers, Twitter Acquires Text, Video and Screen-Sharing App Squad, Facebook Releases New Data for Good Tools to Aid Economic Recovery From Covid-19, Drive Engagement With User-Generated Content. “They’ve got very minimal ingredients, and most importantly they just taste amazing.”, “And I like the company and what it stood for,” added Bell. “They love the brand, and they’re such great ambassadors. Lightlife Plant-Based Burger Ingredients: Water, pea protein, expeller pressed canola oil, modified corn starch, modified cellulose, yeast extract, virgin coconut oil, sea salt, natural flavor, beet powder (color), ascorbic acid (to promote color retention), onion extract, onion powder, garlic powder. “It’s really important to be honest with your kids about what they eat, because once they understand that food can be the building blocks for your body and your brain, I think that they actually will make better choices. “On the set, Kristen was calling out direction. “They were so invested in the entire process,” he noted. The so-called Lightlife Burger is made of pea protein, coconut oil, and beet powder. Still, Bell and Shepard have several outstanding false starts, quips and punchlines that don’t need setups, making the spot familiar but decidedly different. Ingredients You Know and Taste You'll Love. “Our new burger is delicious thanks to decades of culinary know-how, and we know we’ll be serving up an entirely better experience for consumers who want a break from traditional meat or whose palates are craving a new adventure,” said Dan Curtin, President of Lightlife Foods. 8The new plant-based Lightlife Burger goes beyond the impossible! Ad of the Week: Lightlife tells it like it is in hilarious new spot. The Lightlife Burger has 20 grams of pea protein with 0 grams of cholesterol and only 2.5 grams of saturated fat in a quarter-pound patty. Learn More. The Lightlife ® Burger has 20 grams of pea protein with 0 grams of cholesterol and only 2.5 grams of saturated fat in a quarter-pound patty, compared to 80 grams of cholesterol and 9.3 grams of saturated fat in a quarter-pound patty made from traditional beef. CHICAGO--(BUSINESS WIRE)--May 6, 2019--Lightlife Foods (“Lightlife”), the #1 refrigerated alternative protein brand in U.S. retail, announced today that the Lightlife® Burger and Lightlife® Ground, its new plant-based meat products that deliver the sensory experience consumers crave from beef, will be available in the meat aisle at thousands of stores across North America, … It will deliver on taste, texture, aroma and appearance of traditional meat, but made from plants. She was producing [and] doing client service. Unlike other plant-based burgers, the Lightlife Burger has no GMOs, soy or gluten and is made with fewer and more familiar ingredients—such as beets and pea protein—that Canadians can trust. Bite into our deliciously guilt-free Plant-Based Burger made of simple ingredients that you can feel good about. Lightlife TV Commercial, 'Modern Family Meal' Lightlife belts out a tune singing about what a modern family eats on a day-to-day basis. Lightlife Foods is rolling out a plant-based burger and three other products this spring made with pea protein and free of GMOs, gluten, soy and … With the rapid growth in consumer demand of plant-based protein products, Lightlife Foods Inc. – the #1 refrigerated alternative protein brand in U.S. retail – announced on January 23, 2019 a new burger as part of its new core line of products. Burgers are made to be cooked on the grill. The hero of its newest line, the Lightlife Burger, is everything you crave from a traditional beef burger, yet is made from plants, and contains half the ingredients of other plant-based burgers, making it honestly good—for you, your taste buds and the planet. When fully cooked, the burger should still have a slightly pink colour. One key point the brand hopes to make is that its new line contains half the ingredients of other plant-based burgers. That’s pulled from their real lives. I don’t want to have to lie to them,” Bell said. Beef patties searing over an open flame to be shared with friends and family should be juicy and delicious according to LightLife. In “A Taste of Honesty,” Bell and Shepard lay it all out—sometimes awkwardly and in great detail—with no topic seemingly off-limits. The Lightlife Burger will start shipping to foodservice companies in January in the U.S. and will start hitting grocery shelves in late March. “Partnering with Kristen and Dax is a significant moment for the brand,” said Michael Lenahan, vice president of marketing at Greenleaf Foods, the brand’s parent company. This candid approach serves as the backdrop for a new Lightlife campaign from Endeavor Global Marketing, touting the brand’s plant-based burger product. At the end of takes, when I’d go down to check in with our clients, Kristen was already there. And, for me, having been vegetarian since I was 11, it’s always something that I’m looking for.”, According to Wagman, the campaign with Bell and Shepard is a starting point, and the agency is looking to make “bold moves” in the now hyper-competitive category, including brand partnerships and “content opportunities that help position [the brand] as a leader and maverick.”, “I don’t know if Dax and Kristen are going to read this, but hopefully we’ll do some more with them in the future, too,” he said. “They have a 40-year history of bringing plant-based food to consumers that also tastes great. Celebrating diversity and inclusion with Maple Leaf Foods at the 2019 Pride Parade in Toronto. The “peek into the home” approach has been done before, even with the couple (for Samsung in 2015). It has 20g of protein, no cholesterol, and is free from soy, gluten and GMOs. By continuing to use our website, you agree to our use of cookies in accordance with our Privacy Policy. Watch, interact and learn more about the songs, characters, and celebrities that appear in your favorite Lightlife TV Commercials. Today, we are taste testing the new Lightlife plant-based burger and we were so excited to find it! However, the one thing you may not expect from LightLife is that its burger patties are made from plant-based proteins with over 20 grams of protein per serving. Proudly introducing a new Maple Leaf brand. Our All-New Lightlife Burger is at Harvey’s. No matter how you cook it, the burger is juicy and meaty with a beef texture. Our all-new lineup of burgers, ground, and breakfast links is made with simple plant-based ingredients. From the late-night talk show circuit to just being themselves on social media, the duo’s steady stream of real-life anecdotes is a refreshing change from sanitized versions of celebrity. The pea protein-based burger delivers the same great taste and juicy texture as a traditional beef burger, but it is 100 per cent plant based. As funny as they were, they were even nicer.”, Client: Lightlife Creative Company: Endeavor Global Marketing, Chief Creative Officer: Ryan Wagman EVP Advertising, Branding and Digital: Nick Phelps Executive Creative Director: Roni Sebastian Creative Director: Eric Lamb Associate Creative Directors: Rachel Yanovski, Joel Kennedy Art Director: Wallace Bridges SVP Head of Strategy: Dan Neumann VP Cultural Strategy and Planning: Liz Simons Social Strategist: Mahala Bryant SVP Head of Account Management: Dave Foster Account Director: Lisa Hung Senior Producer: Kristin Varraveto Producers: Taylor Price, Eric Botel Entertainment Team SVP: Mike Lewinsky Cultural Strategist: Brent Mullins, Production Company: Film 47 Director: Morgan Sackett President: Vic Palumbo DP: Jonathan Freeman Executive Producer: Helga Gruber Producer: Cindy Becker, Editorial Company: Union Editorial Editors: Sloane Klevin Assistant Editor: Jean Taylor Cassidy Executive Producer: Caryn MacLean Producer: Susan Motamed Motion Graphics Producer: Tim Vierling Lead Designer: Chris Bialkowski Animator: Junsik Na Lead Flame Artist: Jason Ortenberg Mixer: Tom Jucarone at Sound Lounge, Music Company: JSM Music Title: “The Whole Truth” CEO: Joel Simon Executive Producer: Jeff Fiorello Producers: Norm Felker & Andrew Manning Media Company: Spark PR Companies: Endeavor Global Marketing and Edible Lightlife President/CEO: Dan Curtin VP of Marketing: Michael Lenahan Director of Marketing: Peter Roose Director, Digital Marketing & Media: Cory Lopez Social Media Manager: Maggie Cooney, Lessons From the Entertainment Industry to Help Marketers Succeed in 2021, TV’s Strong Halo Effect Will Enhance Digital Campaign Performance, 3 Takeaways From the IAB Disruption Summit to Bake Into 2021 Strategies, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. Lightlife Burger, Lightlife Ground, Lightlife Bratwurst Sausage and Lightlife Italian Sausage all deliver on taste, texture, aroma and appearance of traditional meat, but are made from plants, with protein derived from peas. She didn’t go back to her trailer. The burger will be the face of a new pea protein-based product line from the company, which meant to be more evocative of meat. There’s still a much larger user base to convert, from meat to plant-based variants, that trying to fight with each other seems premature. Lightlife Foods is introducing a new plant-based burger that delivers the sensory experience consumers crave from a beef burger. The Lightlife® Burger will be featured on the core menu at Kelseys Original Roadhouse locations across Canada and will be a prominent focus of the restaurant’s 3rd annual Burger Festival. Get a coupon for a free Lightlife Plant Based Burger when you fill out the short form on the Lightlife website!. Lightlife has enlisted Kristen Bell and Dax Shepard to promote its plant-based burgers in a hilarious commercial. The Lightlife Burger can be dressed up to your heart's desire. The likes of Impossible Foods and Beyond Meat have captured the imaginations of consumers through their relationships with Burger King and McDonald’s, respectively. As an official partner, the Lightlife Plant-Based Burger is now available at over 100 Bowlero and Bowlmor Lanes centers across the country. For example, we’d never have pitched them a vasectomy joke. Lightlife burgers are free of genetically modified organisms, gluten, soy and artificial flavours, while Impossible burger uses genetically modified yeast … The plant-based food producer Lightlife Foods has recently launched a new vegan burger and three other plant-based products. “Dax and Kristen really co-created the campaign with us from the start,” Wagman said. ... Find Lightlife® at a Store Near You. Speaking softly about sustainability during the 2020 Super Bowl. Watch the commercial, share it with friends, then discover more great Lightlife TV commercials on iSpot.tv Introducing plant-based Lightlife products in the Canadian market. #veganburgers #vegan #lightlifeburgers.HELLO! The new burger delivers on a sensory breakthrough in taste and texture that consumers are craving. What also separates Bell and Shepard is their brutal honesty at times. The new burger is part of a new core line of products that Lightlife is introducing as part of a larger brand redesign to mark its 40th anniversary. And Dax—he’s been sending notes on the edit the whole time.”. ” Wagman said learn more about the songs, characters, and they re! Official partner, the Burger is now available at over 100 Bowlero and Bowlmor Lanes centers across country! The 2019 Pride Parade in Toronto delivers on a sensory breakthrough in taste texture... 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