Now consider the following: the Super Bowl -- the biggest cultural phenomenon we have in this country -- draws a rating in the mid-to-low 40s. To help develop Drake Maye and the Heels' quarterbacks, Mack Brown is bringing in one of the NFL's most accomplished quarterbacks coaches. According to data obtained by Mike Jurecki, 88 of the top 100 shows on TV in 2022 were NFL games. Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . The Denver Broncos sold for a record $4.65 billion this year, in large part because billionaires recognize this is the most popular sport in America and its a business that keeps generating record-setting profits each year. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. We can also compare that to MLB, which drew just under 3.2 million viewers for its Field of Dreams game on Fox. Pittsburgh -- 36.24 6. New York and Chicago the countrys largest and third-largest TV markets present a different story. Held in Las Vegas and viewed as a great event for those in attendance, it wasnt nearly as big of a hit for everyone at home. But if the league can grow ratings by 10% in these two market which is not a stretch in New York, which regularly hit those figures a decade ago it could add a full percentage point to its national viewership and would affect TV network revenue by tens of millions of dollars, TV network executives have said. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. It represented an 11% spike from a Cardinals-Cowboys clash during the same week in 2020, though it was a dip from numbers seen in 2019. The three most-watched drafts in NFL history have occurred in the last three years: 2019 (6.2 million), 2020 (8.3 million), 2021 (6.1 million).. Its important to put these numbers into perspective. The Philadelphia Eagles even had top 10 finishes in four out of five categories, one of which was the number three spot for number of appearances in prominent televised games. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. The Sunday day games are about 3.0% higher in 2020 compared to 2017. TV ratings of major. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. Its a notable drop from the numbers last season. These three big markets are critically important to the leagues media business as the three combined make up roughly 12% of the U.S. television market. With Christmas Eve on Saturday and Christmas Day on Sunday in Week 16, the NFL TV ratings proved once again no other American sport touches pro football. CBSSports.com 247Sports MaxPreps Access is available for NFL Network subscribers of participating TV providers. The Rams also showed a lot of local TV strength this season, as their games posted a 14% ratings jump over last season. The Broncos do have to see Mahomes and the Chiefs twice, but they play only four top-10 FPI teams and get the extra home game for being in the AFC. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) 40.8 million, Dallas Cowboys vs. Kansas City Chiefs (Week 11, FOX) 28.7 million, Cleveland Browns vs. Green Bay Packers (Week 16, FOX+NFLN) 28.6 million, Chicago Bears vs. Detroit Lions (Week 12, FOX) 28.2 million, Tampa Bay Buccaneers vs. New England Patriots (Week 4, NBC) 27.2 million, Arizona Cardinals vs. Dallas Cowboys (Week 17, FOX) 26.8 million, Los Angeles Rams vs. Green Bay Packers (Week 12, FOX) 25.2 million, Dallas Cowboys vs. Tampa Bay Buccaneers (Kickoff, NBC) 25.2 million, Green Bay Packers vs. Kansas City Chiefs (Week 9, FOX) 25.0 million, Dallas Cowboys vs. Los Angeles Chargers (Week 2, CBS) 25.0 million. FOX scored the NFLs largest singleheader audience in seven years, while CBS and NBC both saw declines, on New Years Day. It was an ugly game, but the intrigue and the close score kept an audience around. Out went to the traditional game between the AFC vs NFC and in came three flag football games plus individual skills challenges. The most-watched Sunday prime-time game was when the Washington Football Team and Dallas Cowboys battled for the NFC East title in Week 17 of the 2012 campaign. Its a brilliant move by Amazon, keeping football fans at home to buy things via Amazon Prime instead of going out to the store. The Dallas Cowboys accounted for five of the top 10 ratings. The MLB, on the other hand, made $9.46 billion in revenue last season, up 4.8% from the prior season when they made a total of $9.03 billion. According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. I feel bad . These demographics, particularly adults 18-34 and 18-49 are of particular importance to advertisers. These are also the early numbers from non-adjusted affiliates, so the ratings will change when everything is finalized. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: NFL Media is comprised of NFL Network, NFL RedZone, NFL Films, NFL.com, the NFL app and streaming service, the NFL Channel. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. Tom Brady's return to Gillette. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. While NFL TV ratings increased during the 2021 season, the league didnt see that upward trajectory continue with the 2022 NFL Draft. According to statistics, The 1991 Redskins are ranked as the top team by Football Outsiders (from 1986 to the present). Amazons Thursday Night Football narrowly avoided a season-low opposite the World Series. Theres a good chance that the lack of parties due to the COVID-19 pandemic played a role, too. This chart does not include ratings from week 3 because TVB did not post them. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. 1 sport in the United States. By comparison, the Emmys drew 7.4 million viewers to CBS. Philadelphia -- 25.4116. Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. All on FoxSports.com. Just a season ago, when the Cowboys failed to make the playoffs, Dallas had the leagues 17th-highest rating. When Madden NFL 23 launches worldwide on August 19, you'll know which teams have the upper hand when you're going head-to-head against your pals in Play Now. In comparison, many of the World Series games on FOX have struggled to match or top regular-season NFL games. A18-49, A18-34, A25-54: The percentage of viewers in these particular adult age groups watching the game in the average minute. For programs on ESPN and ESPN2, streaming through the ESPN app and ESPN.com is also included. delivered the largest audience of Week 18, scored the NFLs largest singleheader audience in seven years, outdrew all three of the NFLs Christmas Day games. Better yet, the 21 most-watched shows on TV since September 9 have all been NFL games. The Denver Broncos sold for a record $4.65 billion this year, in large part because billionaires recognize this is the most popular sport in America and its a business that keeps generating record-setting profits each year. In the final minutes of the Chiefs' 42-36 overtime slaying of the Bills, 90 percent of the TVs turned on in Kansas City and Buffalo were watching the game. 1 sport in the United States. Overlall Wild Card Weekend was an absolute win for the NFL from a ratings perspective. There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. Houston Texans. Well, all the local teams except the Jets. Per a league press release, the 2021 NFL Draft was seen by an average audience of 6.1 million viewers (TV and digital) across NFL Network, ABC, ESPN, ESPN Deportes and digital channels during the three-day event, making it the third most-watched draft ever, NFL Media noted. Held in Las Vegas and viewed as a great event for those in attendance, it wasnt nearly as big of a hit for everyone at home. And on a second unrelated item. On a night when the NFL competed against the 2021 Emmy Awards, which ended a seven-year ratings slide, NBCs Sunday Night Football came out on top for the television audience. It represented an 11% spike from a Cardinals-Cowboys clash during the same week in 2020, though it was a dip from numbers seen in 2019. Even at the hands of a 4-12 season last year, Americas Team still managed to garner the most media exposure among its franchise competitors. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. It marks a 14% increase from the total viewership from last years Week 3 game. Throughout the season, there were 370 billion total minutes consumed which is . Overlall Wild Card Weekend was an absolute win for the NFL from a ratings perspective. The Atlanta Hawks vs New York Knicks averaged 2.924 million with the Boston Celtics vs Milwaukee Bucks averaging 4.933 million and the evening Los Angeles Lakers vs Brooklyn Nets matchup drew 5.75 million viewers. Despite airing on Christmas Eve Saturday, the much-hyped Eagles-Cowboys showdown on FOX outdrew all three of the NFLs Christmas Day games. A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. Do you have the Monday night game (9/13) viewers? . The Nielsen ratings from Sunday night, per Variety.com, revealed that the Week 2 clash between the Baltimore Ravens and Kansas City Chiefs averaged 16.1 million viewers and received a 4.8 demo rating. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. In total, 15.29 million viewers tuned in. The 2022 NFL Pro Bowl averaged 6.69 million viewers across ABC, ESPN and DisneyXD. 3 led to continued uptick in viewership with the annual event seeing its third-highest ratings ever. Another good method for judging the quality of a team/city's fans, other than the more customary TV ratings, attendance or merchandising sales, is taking a local at internet search terms through Google trends. Numbers obtained from various sources, including network PR, ShowBuzz Daily and Programming Insider. ABC Ratings: NBA, PGA Tour, NHL and more by Paulsen 24 hours ago NASCAR No crash, but caution flag out for Daytona 500 ratings Paulsen 3 days ago XFL XFL 3.0 off to much slower start than predecessors 4 days ago NBA That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. Throughout the season, there were 370 billion total minutes consumed which is up +18% vs. 2020 and the second-highest total on record behind only 2015. The NFL has owned Thanksgiving for years, becoming part of the tradition for families on Thursday. NFL Network and FOX both saw big gains in a dramatic Week 15 of the NFL season, with the former scoring its third-largest audience ever. Two notes: On a night when stars quarterback Derek Carr, wide receiver Davante Adams and quarterback Trevor Lawrence were ruled out days before kickoff, the broadcast still performed fairly well. It's been proclaimed the most exciting two minutes in sports. Competing against the Winter Olympics certainly didnt help. Here are the NFL television ratings from the Week 7 primetime games, via SportsMediaWatch. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). 2 spot with 28.7 million viewers. NFL Media announced that its nationally-broadcasted games are averaging 17.3 million viewers per game (TV and digital), a 17% increase from the 2020 season. Theres a good chance that the lack of parties due to the COVID-19 pandemic played a role, too. Cincinnati -- 28.85 12. All Rights Reserved. As long as we're asking humans to complete this fundamentally thankless task, there's room at the table for people who really know ball. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. The game also came to a culmination on this touchdown pass from Raiders quarterback Derek Carr in overtime. An evening broadcast of the Cleveland Browns vs. Green Bay Packers clash at Lambeau Field averaged 28.59 million viewers. It was their first regular-season game in Vegas with fans in attendance. Its the lowest average viewership for the game since 2006, when ESPN pulled in 5.96 million viewers. NFL In the world of TV ratings, the NFL remains in a league of its own The NFL's viewership is so far ahead of any other sport, any comparison is pointless. Cord-cutting might play one factor in the declining ratings across television. The pandemic coupled with an election year and political divisiveness around the United States played a major role in this. Atlanta -- 14.5227. A brief explainer of TV ratings, using the Bills-Rams NFL Kickoff Game. The Rams won the NFC West and earned a No. The global situation disrupted every single sporting event in the US, not just the NFL's precious TV ratings. The game also came to a culmination on this touchdown pass from Raiders quarterback Derek Carr in overtime. Competing against the Winter Olympics certainly didnt help. That continues a theme that affects local TV ratings more than any other factor: Teams that do well on the field get higher ratings than the teams that dont. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. "This year's schedule, highlighted by an enhanced regular season featuring 17 games, gave our broadcast partners the ability to provide fans with more football and incredible matchups than ever. That specific Super Bowl matchup saw Joe Montana and the 49ers defeat John Elways Denver Broncos by the score of 55-10, the biggest blowout in the history of the big game. The most-watched Sunday prime-time game was when the Washington Football Team and Dallas Cowboys battled for the NFC East title in Week 17 of the 2012 campaign. After a strong start for the network to open the 2022 NFL season, things are steadily trending down. ESPN and ABC split the Monday night audience, with Titans-Bills the least-watched game ever in the MNF package. Its important to put these numbers into perspective. Keep up-to-date with our weekly newsletter, Media Pulse. Green Bay -- 41.574. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. But that can be attributed to the traditional game between the AFC vs and. Outsiders ( from 1986 to the COVID-19 pandemic played a role, too A18-34! 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